Gifted? by Hallmark

Brief 1?



Gifted? Competition - Brief 1

Kids Characters

The challenge is to design fun, commercial characters for a new kids range between 1-16. This is a wide range so carefully consider your customer, what message do you want your character to give and what is the emotional connection between the sender and the recipient.

We would like to see all kinds of characters from people, animals, objects; it’s a great opportunity to use your imagination.

Think about trends, what could be the next popular animal e.g. Meerkat, fox, owl, pug, or a llama?

Be brave and use a variety of techniques from pen & ink, watercolour, collage, photography and new illustrative, graphic, and 3D styles. You may want to add value to your characters with finishes, scanned textured papers, or photographed add-ons?

Also consider interesting compositions, scenarios that tell a story, editorial that works with the layout and new beautiful and fun colour combinations.

Research the customer you are targeting and also visit stores to see what is already out there.

We need your range to be commercial, on trend, different to what we have already and in your style.

We can’t wait to see what great designs you create... good luck!


About the brief:

Who can enter? Anyone - which is cool!
Closing date: Monday 6 June 2016 (midnight 00:00 GMT)
Number of submissions: 5 max



Brief 1: Kids Characters
Brief 2: New Designers 'A-Design-A-Day'
Brief 3: Male Illustration
Brief 4: Female Range