Gifted? by Hallmark

Brief 3?



Brief 3 - Male Illustration


The challenge is to design a distinctive and commercial range for males between the ages of 12 and 90!

Carefully consider your target customer, what themes will apply and how you will convey them. Will the style be contemporary, traditional, classic or humorous?

Consider the message, especially the emotional connection between the sender and the recipient e.g. close relationship, friendship, distant relative etc.

Think about trends for men in this age range. What are they into? What subject matter is relevant? What would characters, icons, patterns or lettering look like?

Be brave and use a variety of techniques such as pen & ink, watercolour, collage, photography and new illustrative, graphic, and 3D styles. You may want to add value with finishes, scanned textured papers, or photographed add-ons.

Also consider interesting compositions, scenarios that tell a story, editorial that works with the layout, and colour combinations that are new, beautiful and fun.

Research the customer you are targeting and visit stores to see what is already out there. We need your range to be different, yet commercial!

We can’t wait to see the great designs you create...

Good luck!



Who can enter? Anyone - which is cool!
Closing date: Friday 16 September 2016 (midnight 00:00 GMT)
Number of submissions: 5 max
Prize: £200


Need a little illustration Inspiration?
Take a look below...

All images above for illustration inspiration only - not the property of Gifted?/Hallmark



Brief 1: Kids Characters
Brief 2: New Designers 'A-Design-A-Day'
Brief 3: Male Illustration
Brief 4: Female Range