Gifted? by Hallmark

Privacy Policy


Privacy Policy


Hallmark takes the privacy rights of users very seriously and seeks to ensure the highest standards of compliance with UK data protection laws and regulations. Hallmark Cards PLC have an up to date entry under the Data Protection Register. This can be seen at:

This privacy policy is incorporated in and subject to the Terms of Use (click here to view) and explains how we may use your personal data. By registering with, you expressly consent to the use of your personal data in accordance with this Privacy Policy.



Statement Of Intent

From time to time, you will be asked to submit personal information about yourself (e.g. name and email address etc.) in order to receive or use services on our website. Such services include competitions, and membership. By entering your details in the fields requested, you enable Hallmark and its service providers to provide you with the services you select. You may also post personal data when you participate in certain services made available via the website for example on message boards. Whenever you provide such personal information, we will treat that information in accordance with this policy.


What Is A Cookie?

When you enter a site your computer will automatically be issued with a cookie. Cookies are text files that identify your computer to our server. Cookies in themselves do not identify the individual user, just the computer used. Many sites do this whenever a user visits their site in order to track traffic flows.
Cookies themselves only record those areas of the site that have been visited by the computer in question, and for how long. Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these, of course, means that certain personalised services cannot then be provided to that user.
NB: Even if you haven't set your computer to reject cookies you can still browse our site anonymously until such time as you register for services.
How to find and control your cookies
How do you know which sites use cookies?


Access To Your Personal Information

You have the right to request a copy of the personal information Hallmark holds about you and to have any inaccuracies corrected. (We charge £10 for information requests.)

Please address requests to:

Web Department
Bingley Road

Please also contact us at the above address if you have any comments or queries in connection with this Privacy Policy.


Users 16 And Under

If you are aged 16 or under, please get your parent/guardian's permission beforehand whenever you provide personal information to Hallmark's website. Users without this consent are not allowed to provide us with personal information.


Other Links

Please be aware that the Hallmark site may link to other websites, which may be accessed by you through our site. We are not responsible for the data policies, content or security of these linked websites.


Information On Visitors

During the course of any visit to, the pages you see, along with something called a cookie, are downloaded to your computer (see point 3 for more on this). Most, if not all, websites do this, because cookies allow the website publisher to do useful things like find out whether the computer (and probably its user) has visited the site before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.
Any information that is supplied by cookies can help us to provide you with a better service and assists us to analyse the profile of our visitors. For example: if on a previous visit you went to, say, the education pages, then we might find this out from your cookie and highlight educational information on a second visit.


Use And Storage Of Your Personal Information

When you supply any personal information to (e.g. for competitions, or membership) we have legal obligations towards you in the way we deal with that data. We must collect the information fairly, that is, we must explain how we will use it (see the notices on particular webpages that let you know why we are requesting the information) and tell you if we want to pass the information on to anyone else. If you are notified on a site that your information may be used to allow Hallmark to contact you for "service administration purposes", this means that Hallmark may contact you for a number of purposes related to the service you have signed up for. For example, we may wish to provide you with password reminders or notify you that the particular service has been suspended for maintenance. We will not contact you for promotional purposes; such as notifying you of improvements to the service or new services on unless you specifically agree to be contacted for such purposes at the time you submit your information on the site, or at a later time if you sign up specifically to receive such promotional information.

In general, any information you provide to Hallmark will only be used within the Hallmark Group of Companies and by its service providers. It will never be supplied to anyone outside of the Hallmark Group of Companies without first obtaining your consent, unless we are obliged or permitted by law to disclose it. We will, however, co-operate with any law enforcement authorities or court order requesting or directing us to disclose the identity of or locate anyone breaching the Terms of Use or otherwise for the prevention or detection of crime or the apprehension or prosecution of offenders. There may also be other circumstances in which we may be required by law to disclose personal information about you or your use of the website.
We will hold your personal information on our systems only for as long as it is necessary to do so to comply with the purpose for which it was collected (for example in order to allow you to use the service you have requested). We will remove it in the event that the purpose has been met, or, in the case of membership you no longer wish to continue your registration as a member. Where personal information is held for people who are not yet registered but have taken part in other services (e.g. competitions), that information will be held only as long as necessary to ensure that the service is run smoothly.
We will ensure that all personal information supplied is held securely, in accordance with the Data Protection Act 1998. All personal data is held on a secure server hosted by Hallmark. All personal data can only be accessed by Hallmark.