Gifted? by Hallmark
Page_Triangles_base_up_3.png

Gifted 2015

Gifted 2015

 
 

2015 saw a change in format for gifted?, as we went back to creating a range like what was set out in 2011.

The brief asked for designers to create a collection with an individual look designed in their own style, be uncompromising in their choice of treatments and finishes for example papers, die cuts, stitch work or foils.

The options consisted of:

 
 Brief 1. Design a collection of stationery and papery delights

Brief 1. Design a collection of stationery and papery delights

 Brief 2. Design a collection of party ware

Brief 2. Design a collection of party ware

 Brief 3. Design a collection of 5 cards to send to a friend or relative

Brief 3. Design a collection of 5 cards to send to a friend or relative

 
 

The competition was an opportunity to show their vision and skills in either typography, illustration or innovation and layout, editorial, interactive design, 3D making, drawing or use of digital work.

In addition to the format change, we also brought the overall Gifted? design in house, with Elaine Field taking the lead in creating the style guide for the look and feel for 2015.

 
 
Page_Diagonal_Coral_LightCoral.png
Page_Diagonal_Coral_LightBlue.png
Page_Diagonal_Coral_Green.png
Page_Triangles_base_up_3.png
Page_Triangles_base_up_2.png
Page_Triangles_base_up_4.png
 
 

In keeping with current trends, the design was minimal and 'flat' compared to previous years. Large panels of colour and angular intersections created a very distinct effect for the 2015 Gifted? stand at New Designers.

 
 Our new stand...

Our new stand...

 ...getting the stand ready for the big day

...getting the stand ready for the big day

 Props ready for the fun to begin

Props ready for the fun to begin

 
 

The stand looked vibrant and fresh, with a triangle of gold on black reminiscent of the first Gifted? colour ways.

Lots of fun was had, and enjoyed seeing everyone there who came to chat to us or show off their portfolios.

The 2015 Gifted? competition ended, as so with it came our last Gifted? winner to date, Isabella Mitchell, and runner up, Beth Wheatley.