Originally the brainchild of tigerprint, gifted? was the result of many years sponsoring new designers, and our awards given to the best creatives in the country.
The very first Gifted? range was produced in 2009 as an exclusive collaboration with New Designers, showcasing both the event and the designers who had crafted them.
The idea was simple – to create a range of cards, dedicated to those who had been selected to work with us as a direct result of them exhibiting at New designers.
Created by graduates from a variety of skill bases including textiles, graphics, ceramics and craft. This range marked the beginning of the New Designers Collection in Marks & Spencer.
This year Hallmark will be showcasing our creative knowhow with our new Hallmark Studios branding for Gifted? at New Designers.
With a new stand and website, we aim to help both creative studios celebrate the best in design talent, both here and abroad.