For the Gifted? 2010 theme we maintained the colour scheme of black and gold from the previous year. For the first time we also had a physical presence at New Designers, resulting in a luxuriously opulent backdrop for our new stand at the exhibition. A real showcase for what is now a great brand.

The Gifted? competition was opened up to the whole creative community for the first time, not just previous New Designers winners. With a new format and brief, the aim was to create a dazzling gift bag for Marks & Spencer.

The results were fantastic, with 7 finalists and 1 winner, Mandeep, who created a 'Baby Basket' gift bag. All eight designs were produced and sold at Marks and Spencer whilst also being showcased at New Designers.