Gifted? by Hallmark

Brief Two


Tropical Brief

Our next Gifted? brief will be available soon. Stay Tune


The challenge is to design fun, commercial designs using the Tropical trend inspiration we have given you [see below]. As our Gifted? branding this year is all things tropical, we would love you to get involved!

As this brief can cover a wide range of sends, carefully consider your customer, what message do you want your designs to give and what is the emotional connection between the sender and the recipient.

We would like to see all kinds of designs from people to patterns, animals and objects; it’s a great opportunity to use your imagination.

Think about the trend, what is the most popular theme e.g. animals, characters, editorial, pattern and colour?

Be brave and use a variety of techniques from pen & ink, watercolour, collage, photography and new illustrative, graphic, and 3D styles. You may want to add value to your designs with finishes, scanned textured papers, photography or add-ons?

Also consider interesting compositions, scenarios that tell a story, editorial that works with the layout and new beautiful and fun colour combinations.

Research the customer you are targeting and also visit stores to see what is already out there.

We need your range to be commercial, on trend, different to what we have already and in your style.

The winner will receive £200, but we will also select a number of designs to display on our stand at New Designers! Our team will transform your designs in to cards and gift presentation products. 



Who can enter? Practically anyone - you need to be 18+
Closing date: BRIEF CLOSED (Friday 2nd June 2017 (midnight 00:00 GMT))
Number of submissions: 5 max
Prize: £200


How to submit

For this brief we're asking you to upload your designs via our uploader.

First you will need to Sign up. (If you have signed up to Gifted? before you can skip this step). As soon as you've signed up you'll receive a password for the upload page. Simply head over to the upload page when you're ready, enter the password and follow the instructions.

Any questions or help simply send us an email.


Good luck.

We look forward to seeing your wonderful creations!